Wednesday, 7 April 2010

Title Ideas and logo designs

As a starting point in the creation of my magazine I have generated some ideas for titles for it (see below). These may not make alot of sense but the spider diagram somewhat shows my process of thinking, I began by jotting down words which are associated with women and femininity followed by words associated with video games. I also specifically considered words to do with equality and diversity as the aim of the magazine is to promote a confidence in women and acceptence in men that women are on an equal footing in terms of games knowledge and interest.

The Final choice for the title of the magazine: "Fair Play" is very simple and easy to remember and accurately captures what the magazine represents. The first word fair promotes this equality ideology but can also be interpreted as a description commonly applied to women e.g. "the fairer sex", which all women can relate to. The second word, play obviously means the playing of video games.

Accompanied with the title I also came up with some ideas for slogans with the final choice being "Surpass man: be a female gamer". This specifically functions to get women more involved in gaming and attempts to make women feel more comfortable about playing what are perceived as "male games" by presenting it as a competition; a useful device in advertising as many enjoy competition between sexes. This slogan will be placed above the title on the front page and together they create an identity for the magazine which women can relate to and recognise easily amongst other products.






The initial Ideas below, drawn by hand, are a starting point and I will next create more sophisticated ideas using Adobe Photoshop and develop them further.

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