The Final choice for the title of the magazine: "Fair Play" is very simple and easy to remember and accurately captures what the magazine represents. The first word fair promotes this equality ideology but can also be interpreted as a description commonly applied to women e.g. "the fairer sex", which all women can relate to. The second word, play obviously means the playing of video games.
Accompanied with the title I also came up with some ideas for slogans with the final choice being "Surpass man: be a female gamer". This specifically functions to get women more involved in gaming and attempts to make women feel more comfortable about playing what are perceived as "male games" by presenting it as a competition; a useful device in advertising as many enjoy competition between sexes. This slogan will be placed above the title on the front page and together they create an identity for the magazine which women can relate to and recognise easily amongst other products.
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